My Friend Fire Wholesale: Minimums, Pricing, and Reorder Tips
By The Gentle Tarot | Published: 2026-10-21
Category: Buying Guides
A practical guide for small shop owners on ordering My Friend Fire wholesale, including minimum order quantities, pricing structure, and tips for successful reorders.
Quick answer
My Friend Fire is available wholesale from The Gentle Tarot with a case or individual option. Minimum order quantity is one case at a wholesale price of USD 691.20 (40% off the catalog price of USD 1152.00).
Understanding the wholesale pricing structure
The wholesale price for My Friend Fire is USD 691.20 per case, compared to the catalog price of USD 1152.00. That's a 40% discount off retail, which gives you room to set your own retail price while maintaining a healthy margin.
You can choose between ordering a full case or individual decks. The case option is typically more cost-effective per unit, but individual orders let you test the market before committing to a larger quantity.
Trade-off: case vs. individual orders
Ordering a case gives you the best per-unit price and ensures you have enough stock for initial demand. However, it requires a larger upfront investment. Individual orders are lower risk but may have a higher per-unit cost and could sell out faster, leading to restocking delays.
Consider your shop's cash flow and expected customer interest. If you have a strong social media following or pre-orders, a case might be the safer bet. For a first-time order, individual decks let you gauge demand without overstocking.
Decision rules for ordering My Friend Fire wholesale
- Minimum order quantity: The minimum order is one case of My Friend Fire. There is no option to order less than a case for wholesale pricing. If you only want to test the market, consider individual decks first, then upgrade to a case once you see demand.
- Pricing and discount: Wholesale price is USD 691.20 per case, which is 40% off the catalog price of USD 1152.00. This margin allows you to set a retail price that covers costs and yields profit. Calculate your desired retail price and confirm it leaves room for promotions or discounts without eating into your margin.
- Reorder tips: Keep track of your inventory turnover rate. Reorder when you have about 2-3 weeks of stock left to avoid running out during shipping delays. Contact The Gentle Tarot for videos and a media kit to help promote the deck. Use the media kit to create buzz before your reorder arrives, so you can pre-sell and reduce holding costs.
Product facts
- My Friend Fire Wholesale: My Friend Fire contains 60 cards divided into five suites – Listening, Nourishment, Expansion, Reflection, and Transformation – plus five bonus cards. This unique structure makes the deck a journey rather than a traditional tarot set, which can be a strong selling point for customers seeking a healing or introspective tool.
My Friend Fire Wholesale
Is this wholesale option right for you?
Best for
- Small shop owners who want a unique, narrative-driven tarot deck with a clear healing theme
- Retailers who can invest in a case upfront and have a customer base interested in self-reflection and personal growth tools
Not for
- Shops that need very low minimum orders (under 10 units) or prefer drop-shipping without holding inventory
